SHUBECCHA exists because the busier a business gets, the easier it becomes to forget the people who made that growth possible.
SHUBECCHA is a brand of Innovister.
Our vision
We believe the strongest businesses aren't the ones that shout the loudest. They're the ones customers trust to remember them. We want every business, regardless of size, to have that capability.
Our mission
Our mission is to give businesses the tools to communicate meaningfully with every customer, automatically, across every channel, so relationships grow whether or not anyone remembers to check in manually.
Why we exist
"Shubeccha" means good wishes: the small, sincere gesture of remembering someone on the days that matter to them. We built this platform around that idea: that the businesses customers stay loyal to are the ones that make them feel remembered, not just sold to.
We saw the same pattern across healthcare, retail, jewellery, hospitality, and dozens of other industries: a happy customer walks out the door, and without a system in place, the relationship quietly fades. SHUBECCHA was built to make sure it doesn't have to.
Our values
Every feature is judged by whether it strengthens a real customer relationship.
Data security and customer consent are built in, not bolted on.
Powerful automation should still feel simple enough for any business owner to use.
We measure success in retention and repeat business, not feature checklists.
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